Workload distribution
Sessions will require the active participation of all the students, which will develop a new venture project in groups throughout the course.
Every week some previous work can be required in order to attend and optimize each session. Moreover, participants will have a constant homework after each session with the goal of applying the concepts to the project that they are developing in teams. A minimum workload of 4-5 hours every week will be likely required.
Course Learning Objectives
- Know how to detect business ideas and assess business opportunities.
- Design business concepts and validate them using a user centric design methodology.
- Developing new business models with a product-market fit.
- Know how to use the lean startup methodology in both early-stage ventures and corporates.
- Develop the financial forecasting to check the consistency of the business model and the financial need.
- Learning the key elements to develop a consistent business plan.
- Delivering a persuasive and convincing presentation to potential investors and stakeholders.
CONTENT
1. Entrepreneurial journey, opportunity detection and validation |
2. Identifying opportunities through user-centric design |
3. Developing Business Ideas |
4. Product-Market Fit: Business Concept and Business Model |
5. Validating your concept: Lean Startup |
6. Creating a Business Plan - Diamond |
7. Finance for Entrepreneurs |
8. Pitching and Negotiating the Valuation |
9. Final Presentations |
Methodology
Entrepreneurship is about conceiving AND doing. Thus, a focus will be placed on hands-on experiences in real-life situations. Interactive lectures, discussions with entrepreneurs, Harvard business cases, pitches, role-plays, and work on the own venture project work are teaching methods employed in this course.
