Ecosistemas Internacionales Módulo II: Cómo aprovechar el mercado asiático

Grupo	Profesor	Departamento	Idioma
Year 3	Mònica Casabayó Bonás	Marketing	ENG

Distribución de la carga de trabajo

This is a 12 ECTS course, which means that students are expected to dedicate approximately 300 hours of workload. (25 hours per ECTS). This workload encompasses various activities, including blended classes, both in-person and online, synchronous, or asynchronous, autonomous student work inside or outside the confines of the class, study time, or any other time dedicated to the subject.

Contribución de la asignatura al programa

Becoming a social entrepreneur or business innovator is a lifelong journey. Within the four-year timeframe of BITLASI, our goal is to provide you with the tools you need to create triple value, no matter where you are. At Bitlasi, we believe that high-quality "knowledge" is essential, but it alone is insufficient. In today's interconnected world of rapid innovation and evolving global challenges, true professionalism extends beyond theoretical understanding. It encompasses practical application, adaptability, dealing with uncertainty, and a commitment to continuous learning.

This module is the last course of the 3 BITLASI year, which is around "scaling and being disruptive." Students will continue to add layers of knowledge on top of what they have already acquired and assimilated. They will acquire the bits of knowledge and experiences necessary to learn how to scale or disrupt a corporate business or a start-up, both for social impact.

Objetivos de aprendizaje de la asignatura

The International Ecosystem Module II aims to unlock students' potential and equip them with the necessary knowledge, capabilities, and soft skills to discover disruptive insights that can drive business growth. The main learning goals of the module are:

Bridging the connection between the West and the East.
Deep diving into Chinese culture and traditions.
Understanding how to conduct business in China.
Developing the ability to think outside the box.

To achieve these goals, the course will be divided into four parts:

When West Meets East: Exploring the cultural and business dynamics between Western and Eastern contexts.
Deep Dive in Chinese Culture: Immersing into the rich and diverse aspects of Chinese culture and traditions.
Doing Business in Asia: Understanding the unique challenges and opportunities of conducting business in Asia.
New Trends in Asia: Exploring the latest trends and innovations shaping the Asian market.

During their time in Shanghai, students will have the chance to apply the knowledge gained throughout the previous three years in a dynamic and complex environment. They will have the opportunity to put theory into practice and engage with Shanghai's entrepreneurial ecosystem,exposing them into vibrant marketplace.

Contenidos

1. When West meets East
2. Deep dive in Chinese Culture
3. Doing business in China
4. New trends in Asia

1. When West meets East

2. Deep dive in Chinese Culture

3. Doing business in China

4. New trends in Asia

Metodología

To built and interactive learning experience that fosters knolwdge acquisition, critical thinking, practical skills development and truly cultural awareness in Asia, a mix of these pedagogical tools is selected which includes:

Based on the goals and context described, the following pedagogical tools would be appropriate for the International Ecosystem Module II:

Masterclasses: Engaging lectures delivered by experienced guest speakers.
Online Resources: Providing access to relevant online resources, articles, videos, and research materials can supplement classroom learning and encourage self-directed study.
Conversations with professionals: Facilitating group discussions with guest speakers allows students to exchange perspectives, share insights, and deepen their understanding.
Field Trips and company visits in situ.
Project-Based Learning: Assigning projects that require students to apply their knowledge, conduct market research, and develop their proposals.
Workshops and Skills Training
Reflection and Feedback Sessions

Criterios de evaluación

Students will be evaluated on a combination of active class participation, understanding and applying core concepts and on group project sthat will span the whole duration of the course.

Positive and active contribution to learning in clases. Students will be required to show professional maturity and active engagement in the pedagogical activities of the course. Maintaining such an attitude throughout the course presupposes a number of things. First, it assumes that you attend a majority of the sessions. Second, it assumes that you demonstrate interest. Third, it supposes that you contribute to maintaining a positive class atmosphere. Fourth, it presumes that you are prepared, such that when you offer comments, they evidence a previous analysis of the issue being discussed, showing a deep understanding of the corresponding class. Fifth, is supposes that you are a good listener, showing it through comments that are relevant to the discussion and/or linked to the comments of others. Finally, it assumes that you an effective communicator, presenting your arguments concisely and convincingly.

In or out - Class activities. Students will demonstrate their understanding of the topics by completing tailored in-class activitites. In all cases, students will be required to show their understanding of the concepts discussed before, during or after the class. For this purpose, they will have to had completed the readings, come prepared, and made sure they revise contents from previous sessions. The course will follow a continous learning, incremental approach, meaning that you will be required to keep up-to-date with the materials to progress through the duration of the course.

Timely completion and submission of projects or reports. As part of their autonomous work, students will be required to complete a series of assignments during their independent study hours. In these assignment, students will be asked to deepen their understanding of the topics. Group projects will include peer evaluation.

Tipo:	OBL	Curso:	3	Periodo:	S semestre
Créditos ECTS:	12 ECTS

Ecosistemas Internacionales Módulo II: Cómo aprovechar el mercado asiático (2235.YR.015527.1)

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