Sustainability, Business and Values (2225.YR.015153.1)

Datos generales

Tipo:	OPT	Curso:	3,4	Periodo:	S semestre
Créditos ECTS:	5 ECTS

Profesorado:

Grupo	Profesor	Departamento	Idioma
Year 3	Francesc Lozano Winterhalder	Ciencias Sociales	ENG

Grupo	Profesor	Departamento	Idioma
Year 4	Francesc Lozano Winterhalder	Ciencias Sociales	ENG

Workload distribution:


- Lectures with discussion, cases¿: 18

- Presentation of work classes: 4

- Personal work: 38

- Having completed this course, students will be able to understand the ethical issue involved in the management of companies and organizations and the relationship of the organization's social responsibility to its stakeholders and through them, social and environmental responsibility of the company relative to the whole society.

- Students will develop an integrated concept of business management, economically efficient, socially and sustainable responsible, redefining the concept of management and success business.

1. Sustainability as responsibility and oportunity SUSTAINABILITY AS RESPONSIBILITY AND OPPORTUNITY: Is there any environmental crisis? Environmental risk ¿ BP case discussion - Risk management and successful cases - Why do we have a crisis? Nature is our mother but also our killer ¿ Japan¿s earthquake and tsunami ¿ Nuclear accident and consequences ¿ Natural risk and consequences discussion - The ecological footprint ¿ Biodiversity and planet balance ¿ Why is there important biodiversity? Health, food, biotechnology¿- Business opportunities ¿ The TOURISM SECTOR - Are there any solutions for our environmental crisis? - The role of technology . Readings to discuss: - TUCCI L. (2010) BP¿s risk management strategy put planet in peril - CENTER FOR ECONOMIC AND POLICY RESEARCH (2010) In the free market BP pays for every cent of the damage it caused - ABC NEWS (2011) Considerable economic impact from Japan quake - BBC NEWS (2011) Explosion at Japan nuclear plant Complementary material: - RSC (2008) Environment Risk assessment - WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT (2008) Ecosystems and business - WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT (2011) Guide to Corporate Ecosystems Valuation (CEV) - WORLD BUSINESS COUNCIL FOR SUSTAINABLE DEVELOPMENT (2011) CEV: Developing the business case
1.1.
1.2.
1.3.
1.4.
1.5.
2. Saving energy SAVING ENERGY: Environmental economy and natural resources ¿ Sources of energy and geostrategic ¿ Renewable and not renewable energies ¿Global energy trends - Biofuels: solution or problem? - Climate Change and the problem of the energy - Global meetings and agreements - The strategy of European Union - Business strategies: Programs ¿acción CO2¿ and ¿eCO2nomía¿ of the Spanish Business Council for Sustainable Development ¿ The ¿negawatts¿ - Cases ¿ The Energy Management System - The case of the company Ford in US ¿illustrated with a 10¿ DVD-. Readings: - Energy Management Systems ¿energy efficiency- - Action CO2: Commitment, actions, reduction and culture of change - Adaptation: Business leadership on Climate Change Links: . EU policy and strategies on Climate Change . UNEP and Climate Change worldwide actions . WBCSD strategies and opportunities on Climate Change and energy
2.1.
2.2.
3. Reducing impacts REDUCING IMPACTS: Environmental Management Systems (EMAs, ISO 14001) ¿ Low pressures ¿ Responsible consumption¿s pressures - Innovation in process (Cleaner production, eco-efficiency, industrial ecology) - Innovation in product (Life Cycle Analysis) ¿ Image, communication and green consumption ¿ Costs internalization ¿ Best practices in corporate responsibility ¿ The case of Small Medium Enterprises ¿ Innovative experiences for a sustainable future - Complementary material: - The EMAs Regulation. A practical guide - ISO 14000 Essentials - Drivers of Change: Innovative experiences for a sustainable future - European eco-efficiency initiative - Best Practices Catalogue in Corporate Sustainability Links to companies with successful experiences integrating sustainability: . WBCSD: Case studies . Fundación Entorno: Business cases DVD (10¿): ¿Six degrees¿ - National Geographic (2007).
3.1.
3.2.
3.3.
4. Considering values and worldwide factors CONSIDERING VALUES AND WORLDWIDE FACTORS: Sustainable development as the main challenge for our century - The Story of Stuff - Political, social and cultural aspects ¿ Deep roots of our current environmental crisis - The culture of life: sustainability and values ¿ From a biological evolution to an ethical one - 10 keys to understand the world of future ¿ Silence in the universe. Methodology: - Lectures by the professor in which aims to generate debate and always accompanied by plenty of visual support material. - Presentation of numerous worldwide cases and examples of corporate success that can serve as a model for business transformation to corporate sustainability. - Elaboration and presentation of works by students.
4.1.
4.2.
4.3.

We will analyze the necessity of a sustainable revolution as the third big revolution in the humankind and how this revolution means more quality of life for people and more competitiveness for companies. Sustainability and business are allied and both are in harmony to improve people wellness. This is the resume idea of this course.

Methodology
- Lectures by the professor in which aims to generate debate and always accompanied by plenty of visual support material.
- Presentation of numerous worldwide cases and examples of corporate success that can serve as a model for business transformation to corporate sustainability.
- Elaboration and presentation of works by students.

Basic bibliography:

The bibliography and references will be presented at each session.

Grupo	Profesor	Departamento
Year 3	Francesc Lozano Winterhalder	Ciencias Sociales

Grupo	Profesor	Departamento
Year 4	Francesc Lozano Winterhalder	Ciencias Sociales