esade

Prerrequisitos

Objetivos de aprendizaje de la asignatura

Session 1
INTRODUCTION: THE MEANING OF DIGITAL BUSINESS

Readings:
- Puthiyamadam, T (2017) "How the meaning of digital transformation has evolved? Harvard Business Review
- Also read: Holland, H.B. (2011). Section 230 of the CDA, "Internet Exceptionalism as a Statutory Construct?, in the book, The Next Digital Decade.

Session 2:

DIGITAL BUSINESS MODELS

Readings:

- Eisenmann, T., Parker, G. and Alstyne Van, M.W. (2006). Strategies for two?sided markets, Harvard Business Review, 84(10), 92-101.
- Shapiro and Varian (1998). Network Effects and Positive Feedback, Harvard Business School Press (from the book, Information Rules).

Session 3:

GLOBAL BUSINESS MODEL COMPETITION: CHINA

Cases:

- Facebook: Fake News in the post-truth world, HBS 2017
- China's Tencent: Leading the way in monetizing platforms, HBS, 2017
Readings
- Williamson, PJ and Yin, E (2014) Accelerated Innovation: The New Challenge from China, MIT Sloan, April 2014
- Work to be carried out prior to this session: We will organize two teams that will prepare the cases. Discussion will be what global platforms may win focusing on the business model and the internet regulation (country-dependent).


Session 4:

ARTIFICIAL INTELLIGENCE AND BIG DATA (FAKE NEWS AND SOCIAL MEDIA)

Readings

- Artificial intelligence and the future of work: Human-AI symbiosis in organizational decision making Artificial intelligence. Business Horizons (2018) 61, 577?586
- A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence / Michael Haenlein, Andreas Kaplan. California Management Review. Volume: 61 issue: 4, page(s): 5-14


Session 5:

THE SURVEILLANCE ECONOMY

Case

- Bytedance and Tik Tok, IMD 2019

Readings

- Kramer, A., Guillory, J. and Hancock, J.T. (2014). Experimental evidence of massive-scale emotional contagion through social networks, Journal of Psychological and Cognitive Sciences.

- Work to be carried out prior to this session: Prepare a presentation about TikTok problems in USA and its relation with USA elections


Session 7:

CIBERMONEY; BLOCKCHAIN and BANKING

Case:
- Case "Cutting through the Fog: finding a future with Fintech? Darden Business Publishing. University of Virginia 2017
- Banco Sabadell acquires Banco CAM: The cloud computing strategy (2015), JITTC

Readings:

- Lee, I; Shin, YJ (2018) "Fintech: Ecosystem, business models, investment decisions, and challenges?, Kelley School of Business
- Mills, K; and McCarthy, B (2017) "How banks can compete against an army of Fintech start-ups? Harvard Business Review
- McAfee, A. (2011). What every CEO needs to know about the Cloud, Harvard Business Review.
- "An introduction to blockchain?, Darden Press. University of Virginia, 2017
- Tapscott, D; and Tapscott, A (2017) How Blockchain will change organizations, MIT Sloan Management Review and "Blockchain could help artist profit more from their creative work

- Work to be carried out prior to this session: Read the cases "Banco Sabadell? and "Cutting through the Fog: finding a future with Fintech? (60 minutes)

Session 7

THE ROLE OF THE STATE AND ARTIFICIAL INTELLIGENCE

Readings

- Public Policy Report on the Strategy of AI in India Niti Aayog
- China, EU and EEUU Strategies in AI
- Artificial Intelligence: Implications for China, McKinsey Global Report
- Kissinger H (2018) How the Enlightment Ends, The Atlantic, 2018
- Why China will win the race for AI dominance, Wired, 2018
- China's children are its secret weapon in the global AI arms race, Wired, April 2018
- Work to be carried out prior to this session: We will organize three teams that will prepare the cases about AI Strategies in EU; India and China. Discussion will be what strategies can win

Session 8

CYBER-SECURITY AND CRITICAL INFRASTRUCTURE GOVERNANCE

Case:

- Cyber-attack: the Maersk global supply chain meltdown, Ivey 2019

Readings
- Parenty, J.; Domet, J.J. (2019) "Sizing up your Cyberrisks" Harvard Business Review
- Esteves, J.; Ramalho, E.; de Haro, G. (2017) "To improve cybersecurity think like a hacker" MIT Sloan

Horarios y secciones