Carreras Digitales Exitosas (2235.YR.015811.1)

Datos generales

Tipo:	OPT	Curso:	1	Periodo:	S semestre
Créditos ECTS:	3 ECTS

Profesorado:

Grupo	Profesor	Departamento	Idioma
Year 1	Xavier Marlasca Roig	Operaciones, Innovación y Data Sciences	ENG

Professor Xavier Marlasca & top Guest Speakers

"This elective has been REALLY INSPIRING for me and I really feel myself lucky for this learning opportunity"
"It was clearly one of the BEST ELECTIVES that I had"
"This course is the only one that gives you a contact with the REAL WORLD jobs and opportunities.
"The structure was very good, the content and resources were very interesting and proactive. The SPEAKERS were amazing and the instagram community too. The course was very useful in general.
"I loved the fact that it was not a typical magistral class because we had different lecturers making EACH SESSION DIFFERENT. This overall made the course very rich and interesting because we learnt about digitalization through different point of views and experiences.
"This course and its lecturers have certainly triggered our INTEREST into the digital world"
"AMAZING class, probably one of my favorites. I think that most of the speaker were amazing in sharing their DIVERSE expertise. The super-useful and very PRACTICAL examples are knowledge that I will take for the future.
"I really think that this elective was interesting, all the lecturers really seemed passionate and INSPIRATIONAL. I think that the structure was very clear, and the content was complete.

(students' quotes)

There are no pre-requisites

There are no pre-requisites

9 sessions of 3h
3 ECTS

This Elective Course aims to approach the Digital scope from two perspectives: learning from lecturers' Digital Successful Careers; and exploring how to start developing your own Digital Successful Career as an esade MSc student.

The Digital Successful Careers Course will raise the awareness to the MSc students to the Digital world professional opportunities and key advises.

Pedagogical objectives or Learning Outcomes:

1) Understanding of the Digital Big Picture:
- Identification of different digital profiles and mapping Digital career paths to start drafting their own.
- Development of key successful skills and preparation for the application process.
- Acquiring basic knowledge regarding the ambiguous "Digital" concept/sector.

2) Achieving a competitive advantage to stand out among other candidates during both their recruitment process and their first years in Digital roles:
- Boosting students' passing the interview possibilities thanks to an initial familiarization with Digital analytical techniques and frameworks.
- Preparing students with the basis of strategic thinking in a digitalized world that will allow them to differentiate themselves from their coworkers.
- Broaden students' horizons in terms of their overview knowledge of Digital expertise, know-how and key concepts.

1. Content -Virtual Reality in class dynamics with VR Glasses -Artificial Intelligence -Machine Learning -Real Case: Unilever Sales & Marketing -Gamification -Digital profiles -Digital Consultancy -The formula to become a Digital Successful Profile -Real case: Omnichannel Customer Experience for telecommunications -What is Digital? The 3 main pillars -Digital Pricing techniques -Startups ideation -Ecommerce strategies -Digital operations and logistics -Real case: Conjoint Analysis for a coffee multinational supplier and retailer -RFM Analytical framework -Advanced Digital Segmentation -CRM & Marketing Automation -Real case: Customer Experience for a Catalan Football 1st division Club -Metadvertising -Digital Entrepreneurship & MVP Creation The previous syllabus is intended to serve as an orientation. As the course progresses, however, the syllabus may be subject to change to adapt it to the group rhythm, speakers' availability and any other unforeseen circumstances. At the end of each class, faculty will inform students about the plans for the following class and, if applicable, provide them with instructions to carry out the corresponding challenges.

2.

In order to achieve the objectives of the course, a mix of the methodology based on the learning by assisting sessions and the learning by doing approach will be followed: theory delivery, active participation in class, network with lecturers, application of theory (in-class/homework exercises) and case discussion whenever possible.

Sessions will be aimed at delivering and nurturing insightful knowledge of Digital Big Picture areas, giving practical examples, and working together on them. Active participation in class will be fostered and appraised.

Pieces of advice:
It is important for students to have in mind when working on the activities proposed:
-Work in a weekly base on the movies, readings, challenges and your classes' notes to be ready to participate in every session.
-Send an email to the entire faculty team in CC whenever you present general doubts regarding the course or sessions.

Films:
-The Great Hack (2019).
-The Big Short (2015).
-The Social Dilemma (2020).
-The Truman Show (1998).
-Moneyball (2011).
-The Intern (2015).
-Transcendence (2014).
-The Matrix (1999).
-The Founder (2016).
-The Matrix Revolutions (2003).
-The Island (2005).
-San Junipero - Black Mirror(2016).
-Fifteen Million Merits - Black Mirror (2011).
-Nosedive - Black Mirror (2016).
-Bandersnatch - Black Mirror (2018).
-Click (2006).
-In Time (2011).

Readings (available in the moodle):
-2021 Global Marketing Trends
-2017 The Economist - The world's most valuable resource
-CMOs Guide - Covid Momentum
-Getting it Done in 2021

Grupo	Profesor	Departamento
Year 1	Xavier Marlasca Roig	Operaciones, Innovación y Data Sciences